Marketing News

Charlotte Le Bon Is New Guerlain Bee Ambassador

The LVMH brand has been protecting bees since 2010.

Guerlain’s newest bee ambassador is The White Lotus actress Charlotte Le Bon. The Canadian artist, director and actress is the latest to join the LVMH cause to protect bees. The brand is part of LVMH. “It’s the coolest opportunity to start a relationship with a brand,” said Le Bon, an avid insect lover. Gabrielle Saint-Genis, chief executive officer of Guerlain, said the appointment of Le Bon was a natural. “Guerlain is 200 years old, it’s the story of exceptional encounters [with] a l...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters